Sassafras History

Like many small businesses, Sassafras started out of the home. Back in 1977, the company was born with the introduction of a Chicago-Style Deep Dish Pizza Kit. This kit was the first one for pizza marketed directly to the consumer. Before that time, if one made pizza at home, they had to use a cake pan! This humble product sowed the seeds for what would become a company dedicated to the development of innovative, well-designed products for the home, with an emphasis on kids.

Currently we have the best selection of kids baking products on the market. This category began with the Kids Pizza Making Kit. Now, Sassafras offers a wide range of baking kits as well as softgoods, tool kits and a silicone baking kit. All of our food products are gourmet-quality and U.S. made with an emphasis on great taste and ease of preparation. We believe strongly that there is a resurgence in home cooking and kids are leading the way!

Sassafras sells to better specialty and department stores worldwide. In addition to a strong gift business in the states, Sassafras exports to Europe, Canada, Mexico, South America, the Far East and Australia.

We believe in a strong relationship with our retailers; their feedback and support are vital to our company’s success and our partnership with them is reflected in the evolution of our line. Thank you for your interest in Sassafras. We look forward to doing business with you.

Sincerely,

Steven and Nancy Schwab
Owners
Sassafras Enterprises, Inc.